2021 Rutgers Making a Champion Guide

Fundraising Beyond influencing recruits’ first impressions, the new APC has also had a huge impact on donors’ interest in supporting Rutgers University and its athletics program. As an embodiment of the school’s commitment to the athletics program, the APC shows how donations can be transformed into real and impactful results. As Associate Vice President of Development Northrup says, “Donors can see their impact.” In fact, 67% of the staff surveyed said the APC has a “Good” or “Very Good” impact on Rutgers University’s fundraising/donations. Rather than taking a leap of faith, donors now have evidence that their investment will be spent in a meaningful way and put to good use. Matt Colgiovanni, the Department Director of Athletics for Facilities, notes that “any donor who has seen the APC thinks their money was well spent.” In addition, the APC offers momentum for fundraising, as other potential sponsors may see the quality of the APC and decide they want their name on the next building. It also creates a self-fulfilling prophecy for the Rutgers fundraising team, as they gain greater confidence in fundraising and are able to build on this success to bring in a new generation of sponsors, achieving the realization of their goals. Ultimately, the benefits of the APC go far beyond the four teams hosted in the facility, as the gains extend to all of Rutgers University’s athletic teams. The APC builds on Rutgers’ overall championship culture, as the success of the APC can result in better support and more resources to achieve the goals of the entire Rutgers athletics program. Donors now have a greater level of confidence that good decisions are being made and design excellence is being pursued. As the saying goes, “The high tide raises all boats.” Two-thirds of staff said the design of the APC has a “Good” or “Very Good” impact on Rutgers University’s fundraising/donations. 30 RWJBarnabas Health Athletic Performance Center Perkins Eastman